24h Ad Challenge
I took part in the M&C Saatchi 24 hour challenge on the weekend of 2nd November with fellow CSM graduate, Sam Pilling. We got short-listed. The judges were Alan Yentob, Peter Saville, Patrick Burgoyne, Sophie Fiennes and Graham Fink.
Please bear this in mind: the brief was effectively asking for a brand film to be played before all ICA cinema screenings. When you go to a cinema, often you have paid for a seat, and there are complete strangers sitting around you. Everyone is therefore quiet, and anticipating the screening of the film. In a cinema, there is only a large screen to focus on, no off button, it’s a waste and a nuisance to leave, and there is definitely definitely no progress bar or scrubber. Now, with that in mind, please view our entry in full screen mode with no distractions.
Please bear this in mind: the brief was effectively asking for a brand film to be played before all ICA cinema screenings. When you go to a cinema, often you have paid for a seat, and there are complete strangers sitting around you. Everyone is therefore quiet, and anticipating the screening of the film. In a cinema, there is only a large screen to focus on, no off button, it’s a waste and a nuisance to leave, and there is definitely definitely no progress bar or scrubber. Now, with that in mind, please view our entry in full screen mode with no distractions.